RECRUITMENT DRIVE TOOLS & RESOURCES
Learn more about Civitan’s new campaign to GROW and make a bigger impact!
As the Civitan year comes to a close, we are finishing strong with a recruitment drive t0 grow our membership! Just think, if 50 Civitans each invite three friends to join our organization, we will add 150 new Civitans to our membership! The goal is for these members to be full members of a local Civitan club. Remember transfers, reinstated members and associates are great, but can’t be counted towards the growth incentive promotion.
There are marketing resources available for your club to use in your recruitment efforts. Also, don’t forget about the new marketing toolkit that just launched with a full set of marketing tools for attendance at recruiting events, festivals and more. Shown above is past international president Jo Ann O’Toole utilizing the toolkit at a recent event! Click here to view these items, which can be purchased at JDA, the Supply House.
WHO ARE GOOD TARGETS TO RECRUIT TO JOIN YOUR CLUB?
This is a great resource to use if you need to plan new targets to recruit new members to join your club! Need some ideas? Use the resource at the link to start brainstorming today!
Herer’s some examples:
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RECRUITMENT TARGET |
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Retired Special Education Teachers |
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Parents of Junior Civitans |
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Small Business Owners |
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Stair-Step Generational Recruiting (Skipping several generations in recruiting typically is not very successful!) |
RECRUITING NEW MEMBERS FOR YOUR CLUB?
New People, New Faces!
If you are looking to grow your current club, here’s some tips and some resources. There are many ideas, but here’s a start:
1. Hold an interest meeting which is similar to those meetings a club would have when building a new club
2. Choose to be an exhibitor at a local event
3. Run a story in your local newspaper about one of your major community projects
BUILDING A NEW CIVITAN CLUB?
For those building a new Civitan club or recruiting new members to a currently active Civitan club, here’s some advice:
1. Hold an Interest Meeting (Add some type of incentive for people to attend such as free snacks, a game with prizes, etc.)
2. Use the flyer below to publicize your event
3. Host your event and be sure to post photos on your Facebook afterwards for added publicity!
ATTENDING A CHAMBER MEETING?
Have you joined your local Chamber of Commerce? This can be a great time of fellowship and networking. Here’s a few resources that could help you when visiting your local Chamber meeting.
1. Download the Civitan Overview flyer. This gives great information about the Civitan International Research Center and Civitan as a whole.
2. Show the Civitan Video to the audience
3. Ask questions after the presentation and offer a prize to whoever gets the question correct. The question should be related to your presentation.
SHOWCASING AT A VENDOR TABLE?
Are you and your club members attending a vendor table at a local event? We have just what you need! We have just launched a full Civitan Marketing Toolkit which is on the supply house for purchase, but what will you pass out to get people interested in your club? Here’s some ideas:
1. We have a new brochure! It is available for purchase on the Supply House- click here!
2. You can also print a flyer about when your club meets and pair it with the brochure to make a great impression!
3. Consider printing the Impact Areas flyer to tie the impact areas to your local club. Don’t forget to add your local information to this flyer and use the sign up sheet template to get names and emails of those who stop by your table!
